The inflatable amusement industry has become a viable method for entertaining the pubic, other than waiting for the annual carnival coming to town, as it was when I was a kid.

Because of the creative talents of companies that started designing more exciting and dynamic inflatable products, the public has excepted inflatables as a refreshing replacement for the old fashioned “steel” rides that came before them.

To do this successfully, you had to first draw the attention of the public to the inflatable amusement ride. This was done by creating themes that the public could relate to. Cutting Edge Creations pioneered this talent for creating the most innovative designs, which led to copycat manufacturers jumping in on this success.

This also caused some manufacturers to buy their way in to stardom by obtaining licensing for movie related characters or themes. While this was a clever way to build your business as a manufacturer, many customers who have purchased these movie-related themed inflatables, now find themselves stuck with perfectly good inflatable products displaying old outdated characters, that the kids are no longer asking for. What do you do now with that old outdated movie-themed bouncer no one asks for any longer?

As soon as a new movie comes out and a new character is identified by kids as the hot one that they wish to identify with – the movie is out of the theaters and the next big movie and character is introduced. This continues to repeat over and over again. Thinking of buying one of these movie-related themes could only result in another bouncer that no longer gets rented. This can destroy your bottom line for profits. Now you cannot even sell that old bouncer, because no one else wants it either.

Our advice? Stick with “Timeless” themes. Nothing directly related with a specific movie. Movies come and go. Themes like Dinosaurs, Sharks, Jungle or Mythical characters are endless adventures for children and young adults. Inflatable products dressed in these themes will rent year after year.